
“Useful X Enjoyable X Inspired = Innovative Content” - Ann Handley Our mistakes as content marketeers can cost us a lot, and worse yet, more often than not - it is difficult to see what our mistakes have cost us.
The iMarketing Cafe has come out with an SEO survey for the third year in a row with an objective to take the pulse of the SEO community. The survey was recently conducted on Twitter and more than 300 SEO experts around the world were contacted and were requested to tell us what they thought was the one big change that could possibily happen in the SEO landscape in 2016. Interestingly, few answers are similar and some are very different - you'll find some interesting responses below. Read on.
The iMarketing Cafe has come out with an SEO survey for the third year in a row with an objective to take the pulse of the SEO community. You can read the Survey report here.
Many of us think that marketing is a pretty mechanical job - build a product, look up for best practices online, throw a bright spotlight on the proposition, and done. If only it were that simple! Personally, in my attempt to market Hiver, I made a few not-so-obvious discoveries. Not everything they teach you at business schools can be put to good use - the hard truth that very few like to talk about.
As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one 'RankBrain' and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry.
In the fast-paced world of business, employee productivity is essential for business growth and one of the ways to boost productivity is to give them access to right tools/software. Niraj and Nitesh brought into existence one such tool that, they claim, can help facilitate team work and greatly impact productivity.
Brian Carter is a bestselling author, keynote speaker and a widely known and recognized Digital Marketing Consultant. He is the CEO of The Brian Carter Group, a boutique digital marketing agency.
This is not a typical tools list that you normally find on the web – it’s an odd list which has some interesting tools that may not only enable you to improve your productivity but also help you to gain new ideas.
If you are a small business owner or a small business marketer who was a content marketing enthusiast but lost interest as it didn’t deliver results, then this is a must-read article. As you may know content marketing, atleast in theory, helps creating brand awareness and visibility. It helps you build a brand image and trust.
Michael Martinez is undoubtedly one of the finest SEO minds in the world. He has immensely contributed to SEO research over the years and few of his contributions have been far-reaching. Michael started building and promoting websites in 1996 and took interest in SEO later in 1998. Being one of the pioneers in the SEO industry, he has served as a moderator in several SEO forums.