Latest Posts
Purple Cow
Kavin Paulson Kavin Paulson

Small Businesses, Content Marketing Struggles and the Purple Cow Formula

Content

If you are a small business owner or a small business marketer who was a content marketing enthusiast but lost interest as it didn’t deliver results, then this is a must-read article. As you may know content marketing, atleast in theory, helps creating brand awareness and visibility. It helps you build a brand image and trust.

Purple Cow
Published on April 14, 2015
Michael Martinez SEO Expert
Kavin Paulson Kavin Paulson

Interview: In Conversation with SEO Veteran Michael Martinez

Interviews

Michael Martinez is undoubtedly one of the finest SEO minds in the world. He has immensely contributed to SEO research over the years and few of his contributions have been far-reaching. Michael started building and promoting websites in 1996 and took interest in SEO later in 1998. Being one of the pioneers in the SEO industry, he has served as a moderator in several SEO forums.

Michael Martinez SEO Expert
Published on December 18, 2014
AJ Ghergich, SEO Consultant
The iMarketing Cafe Team The iMarketing Cafe Team

The Experts Speak: Top 3 Changes Expected in the SEO landscape in 2015

SEO

In 2013, The iMarketing Café team did an SEO survey that literally grabbed the attention of the SEO community. The objective was to take the pulse of the SEO community at a time when drastic changes were happening in the SEO world.

AJ Ghergich, SEO Consultant
Published on October 21, 2014
The iMarketing Cafe Team The iMarketing Cafe Team

Top 64 Social Media Experts Every Enthusiast Should Follow

Social Media

Are you passionate about social media? Are you someone who keeps tabs on social media trends? Do you strive to learn something new about social media every day? Do you dream of becoming a social media thought leader someday? If yes, then this awesome list of social media experts is for you. They are some of the most sought after social media thought leaders in the world.

Published on September 18, 2014
Lisa Raehsler, PPC Expert
The iMarketing Cafe Team The iMarketing Cafe Team

8 PPC Questions Answered by PPC Expert Lisa Raehsler

Online Advertising

Lisa Raehsler is a widely-known SEM/PPC consultant, Speaker and Founder of Big Click Co, an online advertising company and Google adwords certified partner. She has 16+ years of marketing experience in tech, online, interactive advertising. Her areas of expertise include search engine marketing (PPC & SEO), social media advertising, ecommerce, web analytics, website advertising, display advertising strategy including behavioral targeting and onsite merchandising.

Lisa Raehsler, PPC Expert
Published on July 21, 2014
Gabriella Sannino, International SEO Consultant
Kavin Paulson Kavin Paulson

Interview: In Conversation with International SEO Consultant, Gabriella Sannino

Interviews

Gabriella Sannino is a widely-recognized International SEO consultant. She is the managing partner at Level343, an organic SEO and copywriting company based in San Francisco, California. Gabriella is also the SEO director at Indelible Branding, an Integrated Marketing agency. She has 20+ years of marketing experience and works closely with several agencies as SEO consultant.

Gabriella Sannino, International SEO Consultant
Published on July 2, 2014
Chris Brogan, Digital Marketing Thought Leader
Kavin Paulson Kavin Paulson

21 Interesting Social Media Questions Answered by Top Social media Experts

Social Media

They are some of the most sought after social media thought leaders in the world. They are widely-recognized and are greatly influential on social media. We thought it would be fun to test their intelligence ;) and ofcourse, we knew that the views and insights shared by these experts would be useful to our readers.

Chris Brogan, Digital Marketing Thought Leader
Published on June 9, 2014
Jill Whalen, SEO Expert
Kavin Paulson Kavin Paulson

Interview: In Conversation with Jill Whalen, the Queen of SEO

Interviews

As most of you know, Jill Whalen has been a voice in the SEO industry for more than 18 years. She started practicing SEO in 1993-94, even before the term ‘SEO’ was around. The 20 year long outstanding career came to an end with the announcement of her decision to quit SEO a few months ago. The news rocked the SEO industry and sparked discussions in various SEO communities.

Jill Whalen, SEO Expert
Published on May 1, 2014
Image implies Viral Marketing
Kavin Paulson Kavin Paulson

Go Viral! The Tipping Point Theory

Digital Marketing

From a marketer’s point of view, do you know what the most fascinating part of social media is? It is their capacity to make content go viral and reach thousands or even millions within no time. As a marketer, I have always been curious about social media because of three key reasons:

Image implies Viral Marketing
Published on March 24, 2014
Google Logo
Kavin Paulson Kavin Paulson

5 Google Updates that Rocked the SEO World

SEO

If you are some one who seriously follows web related news, you must have come across the term ‘user experience’ many times. From mobile companies to mobile users, online gaming companies to social networks, website owners to web designers, ecommerce owners to online shoppers, everyone talks about user experience. Can Google lag behind when it comes to user experience, which is one the most important requirements of online user? Read more.

Google Logo
Published on September 27, 2012