Kavin Paulson
The Big Bang Changes in the Non-Google Search Landscape: What You Need to Know. For a long time now, many of us in the SEO community have been saying this on various platforms that it’s time SEOs started looking at search beyond Google as search happens on various platforms like other search engines, app stores, e-commerce platforms like Amazon, chatbots and social networks and more. […]
Published on September 2, 2024
Kavin Paulson
Key SEO Trends: Connecting the Dots from the past to the Present. Connecting the Dots from the Past In 2016, 8 years ago, I argued in one of my articles titled ‘SEO: Redefining Theory, Policy & Practice’ that the definitions of SEO (at that point in time) were too narrow and were not broad enough to capture the essence of the ‘evolving and holistic’ nature […]
Published on August 26, 2024
Ipshita Guha
INTRODUCTION Music is an integral part of our lives. The evolution of digital tools and apps has enabled us to embed music in an engaging way to make our primary offering psychologically stimulating for the audience (=motivating them to act favorably). The digital gurus tout this as the age of the digital economy. Let us look around us and mull. Your yoga practice video has […]
Published on March 18, 2022
Ipshita Guha
The choice to sell on Etsy, Amazon Handmade, or through your Brand Website is a strategic one and not to be taken lightly. Both have strong potential. But either choice will affect your business in a different way and the paths to growth won’t be the same. This post will take one critical decision off your plate and enable you to concentrate on growing your business. Read on.
Published on November 29, 2021
Kanika Gautam
2021 has both been a challenging and interesting year for digital marketers, especially within the sphere of social media marketing. All estimates had earlier predicted that SMM will grow further as we progress through the 21st century but no one had predicted the impact of the coronavirus pandemic. The YOY growth of the number of social media users by end of July 2020 was over 10%. The pandemic caused 3.96 billion people to come active on social media worldwide, spending an average of 2 hours daily. Read on.
Published on October 24, 2021
Ipshita Guha
Buying behavior does not necessarily change for B2B or B2C. The need to seek information, and evaluate alternatives is the same. Here lies the incredible opportunity for manufacturing sector SMBs like yours to connect with the enlightened and involved group of buyers, engage with them online and watch your revenues swell. Check out these 7 workable digital marketing ideas that you can put into action today.
Published on October 18, 2021
Kavin Paulson
As per the survey, only 10% of responding companies regard themselves as very advanced at CX. If you are a CEO of a company, business owner or a marketer, this is the time to think about CX seriously and make steps to ensure that your company or business kick-starts CX initiatives NOW. This is a golden period for those early movers. Read on.
Published on September 6, 2021
Kavin Paulson
Shane Barker is a leading digital marketing consultant who has been working with various celebrities, start-ups and also the fortune 500 companies. He has over 20 years of experience helping businesses devise the right digital marketing strategies and implementing them for business growth. Shane has been a contributor to publications like Yahoo Small Business, Salesforce, and Marketing Profs and more. Read on.
Published on December 9, 2018
Shane Barker
Influencer marketing shows no signs of slowing down. In fact, nearly 40% of marketers have shown interest in increasing their budgets for influencer marketing.Businesses use influencer marketing to increase their reach, brand awareness, engagement, and sales.
Published on November 26, 2018
Jolina Landicho
Gone are the days when marketing strategies revolve around the buying habits and behaviors of millennials. Today, there’s a new generation entering the workforce, dramatically changing the market and how brands should strategize their next move to win in their respective industries.
Published on August 21, 2018
