Latest Posts
Online Shopping
Ipshita Guha Ipshita Guha

Etsy, Amazon Handmade or your Brand Website – The Best Way to Promote a New Arts and Craft Business Online

Digital Marketing

The choice to sell on Etsy, Amazon Handmade, or through your Brand Website is a strategic one and not to be taken lightly. Both have strong potential. But either choice will affect your business in a different way and the paths to growth won’t be the same. This post will take one critical decision off your plate and enable you to concentrate on growing your business. Read on.

Online Shopping
Published on November 29, 2021
Social Media Icons on Mobile Phone
Kanika Gautam Kanika Gautam

How Social Media Marketing Has Changed in 2021?

Social Media

2021 has both been a challenging and interesting year for digital marketers, especially within the sphere of social media marketing. All estimates had earlier predicted that SMM will grow further as we progress through the 21st century but no one had predicted the impact of the coronavirus pandemic. The YOY growth of the number of social media users by end of July 2020 was over 10%. The pandemic caused 3.96 billion people to come active on social media worldwide, spending an average of 2 hours daily. Read on.

Social Media Icons on Mobile Phone
Published on October 24, 2021
Ideas
Ipshita Guha Ipshita Guha

7 Workable Digital Marketing Ideas to Grow your Manufacturing SMB

Digital Marketing

Buying behavior does not necessarily change for B2B or B2C. The need to seek information, and evaluate alternatives is the same. Here lies the incredible opportunity for manufacturing sector SMBs like yours to connect with the enlightened and involved group of buyers, engage with them online and watch your revenues swell. Check out these 7 workable digital marketing ideas that you can put into action today.

Ideas
Published on October 18, 2021
Customer Experience
Kavin Paulson Kavin Paulson

Customer Experience (CX) – Understanding the On-going Marketing Paradigm Shift.

Digital Marketing

As per the survey, only 10% of responding companies regard themselves as very advanced at CX. If you are a CEO of a company, business owner or a marketer, this is the time to think about CX seriously and make steps to ensure that your company or business kick-starts CX initiatives NOW.  This is a golden period for those early movers. Read on.

Customer Experience
Published on September 6, 2021
Shane Barker, Digital Marketing Consultant
Kavin Paulson Kavin Paulson

A Chat with Renowned Digital Marketing Consultant, Shane Barker

Interviews

Shane Barker is a leading digital marketing consultant who has been working with various celebrities, start-ups and also the fortune 500 companies. He has over 20 years of experience helping businesses devise the right digital marketing strategies and implementing them for business growth. Shane has been a contributor to publications like Yahoo Small Business, Salesforce, and Marketing Profs and more. Read on.

Shane Barker, Digital Marketing Consultant
Published on December 9, 2018
Influencer Marketing
Shane Barker Shane Barker

How Marketers Can Overcome These Influencer Marketing Challenges

Digital Marketing

Influencer marketing shows no signs of slowing down. In fact, nearly 40% of marketers have shown interest in increasing their budgets for influencer marketing.Businesses use influencer marketing to increase their reach, brand awareness, engagement, and sales.

Influencer Marketing
Published on November 26, 2018
Gen-zers Marketing
Jolina Landicho Jolina Landicho

How to redefine your marketing strategies in a world dominated by Gen-Zers

Digital Marketing

Gone are the days when marketing strategies revolve around the buying habits and behaviors of millennials. Today, there’s a new generation entering the workforce, dramatically changing the market and how brands should strategize their next move to win in their respective industries.

Gen-zers Marketing
Published on August 21, 2018
Guest Blogging
Kavin Paulson Kavin Paulson

An open Letter to Guest Bloggers By a Publisher.

Blogging

As a digital marketer and the editor of this blog, I have got the opportunity to be both a publisher and a guest blogger. I strongly believe that the blogging community can thrive by setting high standards for guest blogging instead of discouraging it, a step that would ultimately benefit both the stakeholders – publishers and guest bloggers.

Guest Blogging
Published on August 3, 2018
Eric Enge, CEO of Stone Temple
Kavin Paulson Kavin Paulson

Interview: In Conversation with the Renowned SEO Expert Eric Enge

Interviews

Eric Enge is a renowned SEO expert and a thought leader. He is the Founder and CEO of the award- winning digital marketing agency Stone Temple. He is also an author and a public speaker. Erichas spoken at various conferences including Search Marketing Expo, Pubcon, SEMPO and the American Marketing Association.

Eric Enge, CEO of Stone Temple
Published on May 16, 2018
SEO Trends 2018
Kavin Paulson Kavin Paulson

Decoding the SEO Trends in 2018 – How to Adapt Efficiently Without Going Overboard

SEO

Every year we see major publishers to smaller ones publishing SEO trends predicted by the industry veterans and thought leaders in the industry. We read those articles that predict the future course of SEO with all seriousness because expert opinions matter, we take inputs from them and put them to use while developing or adapting our SEO strategy for the future.

SEO Trends 2018
Published on March 25, 2018