Kavin Paulson
Kavin Paulson
The Big Bang Changes in the Non-Google Search Landscape: What You Need to Know. For a long time now, many of us in the SEO community have been saying this on various platforms that it’s time SEOs started looking at search beyond Google as search happens on various platforms like other search engines, app stores, e-commerce platforms like Amazon, chatbots and social networks and more. […]
Published on September 2, 2024
Kavin Paulson
Key SEO Trends: Connecting the Dots from the past to the Present. Connecting the Dots from the Past In 2016, 8 years ago, I argued in one of my articles titled ‘SEO: Redefining Theory, Policy & Practice’ that the definitions of SEO (at that point in time) were too narrow and were not broad enough to capture the essence of the ‘evolving and holistic’ nature […]
Published on August 26, 2024
As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one ‘RankBrain’ and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry. Here are some valuable insights/opinions from some of the best SEO minds in the world. Read more
Kavin Paulson
As per the survey, only 10% of responding companies regard themselves as very advanced at CX. If you are a CEO of a company, business owner or a marketer, this is the time to think about CX seriously and make steps to ensure that your company or business kick-starts CX initiatives NOW. This is a golden period for those early movers. Read on.
Published on September 6, 2021
Kavin Paulson
Shane Barker is a leading digital marketing consultant who has been working with various celebrities, start-ups and also the fortune 500 companies. He has over 20 years of experience helping businesses devise the right digital marketing strategies and implementing them for business growth. Shane has been a contributor to publications like Yahoo Small Business, Salesforce, and Marketing Profs and more. Read on.
Published on December 9, 2018
Kavin Paulson
As a digital marketer and the editor of this blog, I have got the opportunity to be both a publisher and a guest blogger. I strongly believe that the blogging community can thrive by setting high standards for guest blogging instead of discouraging it, a step that would ultimately benefit both the stakeholders – publishers and guest bloggers.
Published on August 3, 2018
Kavin Paulson
Eric Enge is a renowned SEO expert and a thought leader. He is the Founder and CEO of the award- winning digital marketing agency Stone Temple. He is also an author and a public speaker. Erichas spoken at various conferences including Search Marketing Expo, Pubcon, SEMPO and the American Marketing Association.
Published on May 16, 2018
Kavin Paulson
Every year we see major publishers to smaller ones publishing SEO trends predicted by the industry veterans and thought leaders in the industry. We read those articles that predict the future course of SEO with all seriousness because expert opinions matter, we take inputs from them and put them to use while developing or adapting our SEO strategy for the future.
Published on March 25, 2018
Kavin Paulson
Chatbots captured my interest in 2016 and that’s when I started researching in-depth about chat bots and how they are affecting the business landscape across the world. My findings and insights gained showed that there was a huge potential in Chatbots to become a new age medium of communication for businesses with their customers and prospects and also that Chatbots will change the face of customer support landscape.
Published on January 29, 2018
Kavin Paulson
It’s a known fact that Google’s heavy crackdown on search spam in the recent years led to a drastic change in the SEO industry. Google’s algorithmic penalties in the form of Panda and Penguin and its massive manual penalty drive not only affected the SEO community (largely those who had adopted spammy or questionable practices that violated Google’s guidelines), but also the blogging/publishers’ community.
Published on October 10, 2017
Kavin Paulson
Social media has been amazingly effective for personal branding. If you aspire to become a thought leader in your field or if you are an author, consultant or a professional service provider – personal branding is very important to achieve high personal growth because the market place is crowded. If you cannot stand apart, you can never achieve high growth – you’ll remain average.
Published on May 18, 2017