Kavin Paulson

Editor and Founder

Howdy Associate! You are the most important part of this Digital Marketing Community as you are the reason for our existence. Thanks for your visit.

I’m a Digital Marketing Consultant who has been a part of this industry for the past 10 years and I’ve been fortunate enough to gain hands on experience working on multiple prestigious projects of various brands and have worked with some of the best digital marketers out there in the industry. Apart from working on digital marketing projects and handling clients, I do read, analyze and write about all things digital.

I welcome you to the community and invite you to be a part of it. Hope you like what we do here at The iMarketing Café. Your valuable suggestions and feedback is always welcome. Stay tuned!

Kavin Paulson

Editorials
Social Media Icons
Kavin PaulsonKavin Paulson

Is Social Media a Revolution or Hype?

Social Media

Well, Business is marketing, as the business gets more and more challenging in today's global world and dynamic markets, marketing is also becoming more complex, the process called marketing has been changing, getting new dimensions and the process is becoming more challenging than ever before. Marketing is challenging, so is promotion, an important ‘p' of the marketing mix. There are a set of promotional tools used by companies worldwide to promote products and services. A new addition to this set of promotional tool kits is social media. Read more.

Social Media Icons
Published on August 22, 2012
google
Kavin PaulsonKavin Paulson

Google’s War against Spam – SEO Best Practices, Survival Strategies and Insights

SEO

Google wages war against spam; its continuous effort towards better user experience is evident from the number of updates and tweaks that it has been carrying out for the last couple of years. Let’s discuss some of the important SEO issues, best practices, ways to survive and some insights.

google
Published on July 29, 2012
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