Kavin Paulson

Editor and Founder

Howdy Associate! You are the most important part of this Digital Marketing Community as you are the reason for our existence. Thanks for your visit.

I’m a Digital Marketing Consultant who has been a part of this industry for the past 10 years and I’ve been fortunate enough to gain hands on experience working on multiple projects of various brands and have worked with some of the best digital marketers out there in the industry. Apart from working on digital marketing projects and handling clients, I do read, analyze and write about all things digital.

I welcome you to the community and invite you to be a part of it. Hope you like what we do here at The iMarketing Café. Your valuable suggestions and feedback is always welcome. Stay tuned!

Kavin Paulson

Editorials
Shane Barker, Digital Marketing Consultant
Kavin PaulsonKavin Paulson

A Chat with Renowned Digital Marketing Consultant, Shane Barker

Interviews

Shane Barker is a leading digital marketing consultant who has been working with various celebrities, start-ups and also the fortune 500 companies. He has over 20 years of experience helping businesses devise the right digital marketing strategies and implementing them for business growth. Shane has been a contributor to publications like Yahoo Small Business, Salesforce, and Marketing Profs and more. Read on.

Shane Barker, Digital Marketing Consultant
Published on December 9, 2018
Guest Blogging
Kavin PaulsonKavin Paulson

An open Letter to Guest Bloggers By a Publisher.

Blogging

As a digital marketer and the editor of this blog, I have got the opportunity to be both a publisher and a guest blogger. I strongly believe that the blogging community can thrive by setting high standards for guest blogging instead of discouraging it, a step that would ultimately benefit both the stakeholders – publishers and guest bloggers.

Guest Blogging
Published on August 3, 2018

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Eric Enge, CEO of Stone Temple
Kavin PaulsonKavin Paulson

Interview: In Conversation with the Renowned SEO Expert Eric Enge

Interviews

Eric Enge is a renowned SEO expert and a thought leader. He is the Founder and CEO of the award- winning digital marketing agency Stone Temple. He is also an author and a public speaker. Erichas spoken at various conferences including Search Marketing Expo, Pubcon, SEMPO and the American Marketing Association.

Eric Enge, CEO of Stone Temple
Published on May 16, 2018
SEO Trends 2018
Kavin PaulsonKavin Paulson

Decoding the SEO Trends in 2018 – How to Adapt Efficiently Without Going Overboard

SEO

Every year we see major publishers to smaller ones publishing SEO trends predicted by the industry veterans and thought leaders in the industry. We read those articles that predict the future course of SEO with all seriousness because expert opinions matter, we take inputs from them and put them to use while developing or adapting our SEO strategy for the future.

SEO Trends 2018
Published on March 25, 2018
Chatbot
Kavin PaulsonKavin Paulson

Matt Schlicht is wrong. Bots will not kill Websites and Mobile Apps.

Chatbots

Chatbots captured my interest in 2016 and that’s when I started researching in-depth about chat bots and how they are affecting the business landscape across the world. My findings and insights gained showed that there was a huge potential in Chatbots to become a new age medium of communication for businesses with their customers and prospects and also that Chatbots will change the face of customer support landscape.

Chatbot
Published on January 29, 2018
Picture of a Man with a Caption 'Take it Easy'
Kavin PaulsonKavin Paulson

Dear Content Publishers / Blog Owners, Please Take it Easy!

Blogging

It’s a known fact that Google’s heavy crackdown on search spam in the recent years led to a drastic change in the SEO industry. Google’s algorithmic penalties in the form of Panda and Penguin and its massive manual penalty drive not only affected the SEO community (largely those who had adopted spammy or questionable practices that violated Google’s guidelines), but also the blogging/publishers’ community.

Picture of a Man with a Caption 'Take it Easy'
Published on October 10, 2017
Gary Vaynerchuk Delivering Speech
Kavin PaulsonKavin Paulson

Personal Branding – How Gary Vaynerchuk Beats the Pants off his Competition

Social Media

Social media has been amazingly effective for personal branding. If you aspire to become a thought leader in your field or if you are an author, consultant or a professional service provider – personal branding is very important to achieve high personal growth because the market place is crowded. If you cannot stand apart, you can never achieve high growth – you’ll remain average.

Gary Vaynerchuk Delivering Speech
Published on May 18, 2017
Barry Schwartz, Founder of Search Engine Roundtable
Kavin PaulsonKavin Paulson

SEO in 2017 – 10 Highly Relevant Questions Answered by Top SEO Experts.

SEO

Since 2013, we had been doing SEO surveys annually (Check out the surveys we conducted in 2013, 2014 & 2015). The objective had been to take the pulse of the SEO community and also to enlighten our readers about the key developments happening in the SEO landscape. Expert opinions are important because they help the industry to speculate less and strategize better for the future.

Barry Schwartz, Founder of Search Engine Roundtable
Published on December 8, 2016
Andrew Shotland, Founder of LocalSEOGuide
Kavin PaulsonKavin Paulson

Interview: In Conversation with Andrew Shotland, Founder and CEO of Local SEO Guide Inc.

Interviews

Andrew Shotland is one of the top local search consultants in the world. He is the CEO and Founder of LocalSEOGuide, a boutique SEO agency that offers SEO, search engine advertising, website strategy and local search consulting with a specialty in yellow pages and local directories SEO. He is also the editor of the popular Local SEO Guide Blog.

Andrew Shotland, Founder of LocalSEOGuide
Published on October 19, 2016
Live Show Crowd
Kavin PaulsonKavin Paulson

13 Ways Small Businesses Can Leverage Live Video Platforms for Business Growth

Video

Live video streaming has recently become a rage across the world like never before – thanks to periscope for generating interest in live video streaming among the general public – earlier live streaming platforms ( mostly paid ) had been used by only specific groups for business meetings or events.

Live Show Crowd
Published on August 19, 2016