Jolina Landicho
Gone are the days when marketing strategies revolve around the buying habits and behaviors of millennials. Today, there’s a new generation entering the workforce, dramatically changing the market and how brands should strategize their next move to win in their respective industries.
Published on August 21, 2018
Kavin Paulson
As a digital marketer and the editor of this blog, I have got the opportunity to be both a publisher and a guest blogger. I strongly believe that the blogging community can thrive by setting high standards for guest blogging instead of discouraging it, a step that would ultimately benefit both the stakeholders – publishers and guest bloggers.
Published on August 3, 2018
Kavin Paulson
Eric Enge is a renowned SEO expert and a thought leader. He is the Founder and CEO of the award- winning digital marketing agency Stone Temple. He is also an author and a public speaker. Erichas spoken at various conferences including Search Marketing Expo, Pubcon, SEMPO and the American Marketing Association.
Published on May 16, 2018
Kavin Paulson
Every year we see major publishers to smaller ones publishing SEO trends predicted by the industry veterans and thought leaders in the industry. We read those articles that predict the future course of SEO with all seriousness because expert opinions matter, we take inputs from them and put them to use while developing or adapting our SEO strategy for the future.
Published on March 25, 2018
Kavin Paulson
Chatbots captured my interest in 2016 and that’s when I started researching in-depth about chat bots and how they are affecting the business landscape across the world. My findings and insights gained showed that there was a huge potential in Chatbots to become a new age medium of communication for businesses with their customers and prospects and also that Chatbots will change the face of customer support landscape.
Published on January 29, 2018
Kavin Paulson
It’s a known fact that Google’s heavy crackdown on search spam in the recent years led to a drastic change in the SEO industry. Google’s algorithmic penalties in the form of Panda and Penguin and its massive manual penalty drive not only affected the SEO community (largely those who had adopted spammy or questionable practices that violated Google’s guidelines), but also the blogging/publishers’ community.
Published on October 10, 2017
Kavin Paulson
Social media has been amazingly effective for personal branding. If you aspire to become a thought leader in your field or if you are an author, consultant or a professional service provider – personal branding is very important to achieve high personal growth because the market place is crowded. If you cannot stand apart, you can never achieve high growth – you’ll remain average.
Published on May 18, 2017
Kavin Paulson
Since 2013, we had been doing SEO surveys annually (Check out the surveys we conducted in 2013, 2014 & 2015). The objective had been to take the pulse of the SEO community and also to enlighten our readers about the key developments happening in the SEO landscape. Expert opinions are important because they help the industry to speculate less and strategize better for the future.
Published on December 8, 2016
Kavin Paulson
Andrew Shotland is one of the top local search consultants in the world. He is the CEO and Founder of LocalSEOGuide, a boutique SEO agency that offers SEO, search engine advertising, website strategy and local search consulting with a specialty in yellow pages and local directories SEO. He is also the editor of the popular Local SEO Guide Blog.
Published on October 19, 2016
Niraj Ranjan Rout
Writing can be extremely demanding, especially when you are a content writer and you have goals to meet, and numbers to show. True, writing, just like creative arts, is driven by inspiration which is hard to come by at your beck and call. Despite that, making writing an everyday practice can make it easier to do so.
Published on September 1, 2016
