Latest Posts
Chatbot
Kavin Paulson Kavin Paulson

Matt Schlicht is wrong. Bots will not kill Websites and Mobile Apps.

Chatbots

Chatbots captured my interest in 2016 and that’s when I started researching in-depth about chat bots and how they are affecting the business landscape across the world. My findings and insights gained showed that there was a huge potential in Chatbots to become a new age medium of communication for businesses with their customers and prospects and also that Chatbots will change the face of customer support landscape.

Chatbot
Published on January 29, 2018
Picture of a Man with a Caption 'Take it Easy'
Kavin Paulson Kavin Paulson

Dear Content Publishers / Blog Owners, Please Take it Easy!

Blogging

It’s a known fact that Google’s heavy crackdown on search spam in the recent years led to a drastic change in the SEO industry. Google’s algorithmic penalties in the form of Panda and Penguin and its massive manual penalty drive not only affected the SEO community (largely those who had adopted spammy or questionable practices that violated Google’s guidelines), but also the blogging/publishers’ community.

Picture of a Man with a Caption 'Take it Easy'
Published on October 10, 2017
Gary Vaynerchuk Delivering Speech
Kavin Paulson Kavin Paulson

Personal Branding – How Gary Vaynerchuk Beats the Pants off his Competition

Social Media

Social media has been amazingly effective for personal branding. If you aspire to become a thought leader in your field or if you are an author, consultant or a professional service provider – personal branding is very important to achieve high personal growth because the market place is crowded. If you cannot stand apart, you can never achieve high growth – you’ll remain average.

Gary Vaynerchuk Delivering Speech
Published on May 18, 2017
Barry Schwartz, Founder of Search Engine Roundtable
Kavin Paulson Kavin Paulson

SEO in 2017 – 10 Highly Relevant Questions Answered by Top SEO Experts.

SEO

Since 2013, we had been doing SEO surveys annually (Check out the surveys we conducted in 2013, 2014 & 2015). The objective had been to take the pulse of the SEO community and also to enlighten our readers about the key developments happening in the SEO landscape. Expert opinions are important because they help the industry to speculate less and strategize better for the future.

Barry Schwartz, Founder of Search Engine Roundtable
Published on December 8, 2016
Andrew Shotland, Founder of LocalSEOGuide
Kavin Paulson Kavin Paulson

Interview: In Conversation with Andrew Shotland, Founder and CEO of Local SEO Guide Inc.

Interviews

Andrew Shotland is one of the top local search consultants in the world. He is the CEO and Founder of LocalSEOGuide, a boutique SEO agency that offers SEO, search engine advertising, website strategy and local search consulting with a specialty in yellow pages and local directories SEO. He is also the editor of the popular Local SEO Guide Blog.

Andrew Shotland, Founder of LocalSEOGuide
Published on October 19, 2016
Woman Typing on Laptop
Niraj Ranjan Rout Niraj Ranjan Rout

7 Tips to Become a Highly Productive Content writer

Content

Writing can be extremely demanding, especially when you are a content writer and you have goals to meet, and numbers to show. True, writing, just like creative arts, is driven by inspiration which is hard to come by at your beck and call. Despite that, making writing an everyday practice can make it easier to do so.

Woman Typing on Laptop
Published on September 1, 2016
Live Show Crowd
Kavin Paulson Kavin Paulson

13 Ways Small Businesses Can Leverage Live Video Platforms for Business Growth

Video

Live video streaming has recently become a rage across the world like never before – thanks to periscope for generating interest in live video streaming among the general public – earlier live streaming platforms ( mostly paid ) had been used by only specific groups for business meetings or events.

Live Show Crowd
Published on August 19, 2016
Dan Petrovic, SEO Consultant
Kavin Paulson Kavin Paulson

Interview: In Conversation with Dan Petrovic, Managing Director of DEJAN Marketing

Interviews

Dan Petrovic is widely-known search marketer, web author, event speaker and the managing director of DEJAN Marketing, an Australia-based search marketing company. Dan is also an adjunct professor at Griffith University, Australia and a chairman of the Industry Advisory Board for the Department of Marketing.

Dan Petrovic, SEO Consultant
Published on June 6, 2016
Laptop on Table
The iMarketing Cafe Team The iMarketing Cafe Team

45 Blogging Tips for Beginners – shared by Blogging Experts at FirstSiteGuide

Blogging

If you are a newbie blogger or someone who is looking forward to start blogging – either as a hobby or to grow your business or you may want to take up blogging as a career – whatever the reason may be – these guys can guide you on how to start and manage a blog successfully. In this post, the FirstSiteGuide team shares 45 useful blogging tips for beginners or newbies.

Laptop on Table
Published on April 25, 2016
Brian Patterson, ORM Consultant
Kavin Paulson Kavin Paulson

10 ORM Questions Answered by ORM Expert Brian Patterson

ORM

Brian Patterson is a widely-known Online Reputation Management Consultant, Author and Speaker. He is also the co-founder of GoFishDigital, a Washington DC-based Online Branding Firm. Brian has helped individuals and firms protect their brand reputation and also resolve complex ORM issues.

Brian Patterson, ORM Consultant
Published on April 19, 2016