Jeet Banerjee
When I started my first business, I never understood the concept of a personal brand. I knew it was extremely important to brand my business, but I didn't go any further to brand myself.
Published on September 18, 2013
Kavin Paulson
Rebranding is not a piece of cake. The process involves proper planning and execution at every stage and it carries high risks. Rebranding is though an expensive and risky exercise, if done right it can take your brand to new heights. Sometimes, rebranding becomes inevitable. It might be due to a reputation crisis or due to changing market situation or competition.
Published on September 5, 2013
Kavin Paulson
He was born to be an entrepreneur. At the age of 9 he launched his first website known as PowerDunk. During his high school days, when kids his age used to have fun with their friends, he joined his father’s business and learnt the nuts and bolts of financials, billing, invoicing, collection of payments, project management, technical support and more.
Published on July 15, 2013
Kavin Paulson
Should CEO be the public face of the company? The answer is yes. World famous former CEOs Henry Ford, Steve Jobs, Bill Gates and Jack Welch had all been the face of their respective companies. People recognized them and that immensely helped them to add value to the companies they led.
Published on May 29, 2013
Kavin Paulson
The key to a successful online reputation management process is proactive monitoring because effectiveness of ORM process increases with timely responses and timely response is possible only when you have a proactive monitoring mechanism in place.
Published on February 12, 2013
Kavin Paulson
Online Reputation Management is not an unfamiliar term to anyone from the Internet marketing Industry. As the bargaining power being given to the consumers through the Internet or more specifically the powerful social media platforms where they are in a better position to not only find information about products/services but also compare pricing, explore alternatives and access reviews written by other customers.
Published on January 7, 2013
Kavin Paulson
Facebook – ‘the social network of the century’ as I always put it, has seen phenomenal growth since its inception despite facing tough competition over the years. In the mean time couple of social platforms have risen and fallen, many attempts have been made till date. Nothing could hinder the growth of this social networking giant, not even Google+ which many expected will finish Facebook.
Published on November 12, 2012
Kavin Paulson
If you are some one who seriously follows web related news, you must have come across the term ‘user experience’ many times. From mobile companies to mobile users, online gaming companies to social networks, website owners to web designers, ecommerce owners to online shoppers, everyone talks about user experience. Can Google lag behind when it comes to user experience, which is one the most important requirements of online user? Read more.
Published on September 27, 2012
Kavin Paulson
I wrote a post long back in 2010 about social media, quite a long post discussing the growing popularity of social media and how it’s not a fad or hype. The post also discusses the potential of social media as a marketing tool. Since then the popularity of social platforms has grown tremendously and continues to, and the growth rate of user base has been phenomenal. Read more.
Published on August 24, 2012
Kavin Paulson
Well, Business is marketing, as the business gets more and more challenging in today's global world and dynamic markets, marketing is also becoming more complex, the process called marketing has been changing, getting new dimensions and the process is becoming more challenging than ever before. Marketing is challenging, so is promotion, an important ‘p' of the marketing mix. Read more.
Published on August 22, 2012
