Niraj Ranjan Rout
Writing can be extremely demanding, especially when you are a content writer and you have goals to meet, and numbers to show. True, writing, just like creative arts, is driven by inspiration which is hard to come by at your beck and call. Despite that, making writing an everyday practice can make it easier to do so.
Published on September 1, 2016
Niraj Ranjan Rout
Have you had one of those days where no matter how much you think you just can’t come up with a single idea? I sure did! Although there isn’t much scientific explanation for mental blocks, it does happen to all of us. May be it is due to lack of inspiration or due to not-so motivating results, or due to mental exhaustion, whatever the reasons are - it is important for us to get out of this block and get our creative juices flowing.
Published on April 12, 2016
Niraj Ranjan Rout
“Useful X Enjoyable X Inspired = Innovative Content” - Ann Handley Our mistakes as content marketeers can cost us a lot, and worse yet, more often than not - it is difficult to see what our mistakes have cost us.
Published on November 23, 2015
Niraj Ranjan Rout
Many of us think that marketing is a pretty mechanical job - build a product, look up for best practices online, throw a bright spotlight on the proposition, and done. If only it were that simple! Personally, in my attempt to market Hiver, I made a few not-so-obvious discoveries. Not everything they teach you at business schools can be put to good use - the hard truth that very few like to talk about.
Published on November 9, 2015