Ipshita Guha

Expert Author

Iphshita Guha is an entrepreneur who owns a small manufacturing business. She is also an accomplished freelance content writer with more than 15 years of experience. She specializes in blog writing and developing presentations, training manuals, instruction guides and content writing for SMBs as well.

She has written content on a range of topics including ERP, small business, and management. Her articles have been published by many mainstream publications and industry magazines since 2005. She worked as an Assistant Editor at SMEWorld – a leading SME magazine from 2011-2015.

Ipshita holds a Ph.D in Management and an MBA in information systems.
Her other areas of expertise include statistical data analysis, microeconomics, IT & marketing.

As she puts it “I have two careers because they make me happy, productive & enhance my strengths”

You can follow/connect with Ipshita on social media and say hi to her. For any content writing requirements, email her at ipbasu@gmail.com. Check out the other services offered by her business on her website www.datainvestigata.com

Latest Posts

Ipshita Guha

5 Ways on How to Independently Boost your Online Music Portfolio in 2022

Digital Marketing

INTRODUCTION Music is an integral part of our lives. The evolution of digital tools and apps has enabled us to embed music in an engaging way to make our primary offering psychologically stimulating for the audience (=motivating them to act favorably). The digital gurus tout this as the age of the digital economy. Let us look around us and mull. Your yoga practice video has […]

Published on March 18, 2022

Etsy, Amazon Handmade or your Brand Website – The Best Way to Promote a New Arts and Craft Business Online

The choice to sell on Etsy, Amazon Handmade, or through your Brand Website is a strategic one and not to be taken lightly. Both have strong potential. But either choice will affect your business in a different way and the paths to growth won’t be the same. This post will take one critical decision off your plate and enable you to concentrate on growing your business. Read on.

Published on November 29, 2021

7 Workable Digital Marketing Ideas to Grow your Manufacturing SMB

Buying behavior does not necessarily change for B2B or B2C. The need to seek information, and evaluate alternatives is the same. Here lies the incredible opportunity for manufacturing sector SMBs like yours to connect with the enlightened and involved group of buyers, engage with them online and watch your revenues swell. Check out these 7 workable digital marketing ideas that you can put into action today.

Published on October 18, 2021