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Social Media Formula
Kavin Paulson Kavin Paulson

Social Media Marketing: Approach That Makes the Difference

Social Media

I wrote a post long back in 2010 about social media, quite a long post discussing the growing popularity of social media and how it’s not a fad or hype. The post also discusses the potential of social media as a marketing tool. Since then the popularity of social platforms has grown tremendously and continues to, and the growth rate of user base has been phenomenal. Read more.

Social Media Formula
Published on August 24, 2012
Social Media Icons
Kavin Paulson Kavin Paulson

Is Social Media a Revolution or Hype?

Social Media

Well, Business is marketing, as the business gets more and more challenging in today's global world and dynamic markets, marketing is also becoming more complex, the process called marketing has been changing, getting new dimensions and the process is becoming more challenging than ever before. Marketing is challenging, so is promotion, an important ‘p' of the marketing mix. Read more.

Social Media Icons
Published on August 22, 2012
Google Logo
Kavin Paulson Kavin Paulson

Google’s War against Spam – SEO Best Practices, Survival Strategies and Insights

SEO

Google wages war against spam; its continuous effort towards better user experience is evident from the number of updates and tweaks that it has been carrying out for the last couple of years. Let’s discuss some of the important SEO issues, best practices, ways to survive and some insights.

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Published on July 29, 2012