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Jill Whalen, SEO Expert
Kavin Paulson Kavin Paulson

SEO 2014: The Biggest SEO Survey of the Year

SEO

Why did we do this survey? As Google tightened the screws on SEOs lately by specifically targeting what used to be one the most important parts of SEO process, i.e. link building, we wanted to take the pulse of the SEO community.

Jill Whalen, SEO Expert
Published on November 10, 2013
Grant Simmons, Digital Marketing Consultant
Kavin Paulson Kavin Paulson

Interview with Grant Simmons, Director at The Search Agency

Interviews

It gives us great pleasure to feature our interview with Grant Simmons, a highly experienced online marketing specialist and director of SEO and Social media at The Search Agency, an integrated online marketing agency.

Grant Simmons, Digital Marketing Consultant
Published on November 10, 2013
Jeet Banerjee, Entrepreneur
Jeet Banerjee Jeet Banerjee

7 Steps To Building Your Personal Brand

ORM

When I started my first business, I never understood the concept of a personal brand. I knew it was extremely important to brand my business, but I didn't go any further to brand myself.

Jeet Banerjee, Entrepreneur
Published on September 18, 2013
Mr. Moz and Rand Fishkin
Kavin Paulson Kavin Paulson

Online Rebranding Exercise: SEOMoz Case Study

Digital Marketing

Rebranding is not a piece of cake. The process involves proper planning and execution at every stage and it carries high risks. Rebranding is though an expensive and risky exercise, if done right it can take your brand to new heights. Sometimes, rebranding becomes inevitable. It might be due to a reputation crisis or due to changing market situation or competition.

Mr. Moz and Rand Fishkin
Published on September 5, 2013
Jeet Banerjee, Entrepreneur
Kavin Paulson Kavin Paulson

Interview: In Conversation with Jeet Banerjee, the 20 year-old Passionate Entrepreneur

Interviews

He was born to be an entrepreneur. At the age of 9 he launched his first website known as PowerDunk. During his high school days, when kids his age used to have fun with their friends, he joined his father’s business and learnt the nuts and bolts of financials, billing, invoicing, collection of payments, project management, technical support and more.

Jeet Banerjee, Entrepreneur
Published on July 15, 2013
Richard Branson with a Young Female Pilot
Kavin Paulson Kavin Paulson

Social Media the Richard Branson Way

Social Media

Should CEO be the public face of the company? The answer is yes. World famous former CEOs Henry Ford, Steve Jobs, Bill Gates and Jack Welch had all been the face of their respective companies. People recognized them and that immensely helped them to add value to the companies they led.

Richard Branson with a Young Female Pilot
Published on May 29, 2013
Kavin Paulson Kavin Paulson

10 Fantastic Online Reputation Management Tools

ORM

The key to a successful online reputation management process is proactive monitoring because effectiveness of ORM process increases with timely responses and timely response is possible only when you have a proactive monitoring mechanism in place.

Published on February 12, 2013
Don't Panic Button
Kavin Paulson Kavin Paulson

20 Practical Online Reputation Management Tips

ORM

Online Reputation Management is not an unfamiliar term to anyone from the Internet marketing Industry. As the bargaining power being given to the consumers through the Internet or more specifically the powerful social media platforms where they are in a better position to not only find information about products/services but also compare pricing, explore alternatives and access reviews written by other customers.

Don't Panic Button
Published on January 7, 2013
Kavin Paulson Kavin Paulson

Facebook Vs Pinterest: A Comparative Analysis

Social Media

Facebook – ‘the social network of the century’ as I always put it, has seen phenomenal growth since its inception despite facing tough competition over the years. In the mean time couple of social platforms have risen and fallen, many attempts have been made till date. Nothing could hinder the growth of this social networking giant, not even Google+ which many expected will finish Facebook.

Published on November 12, 2012
Google Logo
Kavin Paulson Kavin Paulson

5 Google Updates that Rocked the SEO World

SEO

If you are some one who seriously follows web related news, you must have come across the term ‘user experience’ many times. From mobile companies to mobile users, online gaming companies to social networks, website owners to web designers, ecommerce owners to online shoppers, everyone talks about user experience. Can Google lag behind when it comes to user experience, which is one the most important requirements of online user? Read more.

Google Logo
Published on September 27, 2012