
Every year we see major publishers to smaller ones publishing SEO trends predicted by the industry veterans and thought leaders in the industry. We read those articles that predict the future course of SEO with all seriousness because expert opinions matter, we take inputs from them and put them to use while developing or adapting our SEO strategy for the future.
Since 2013, we had been doing SEO surveys annually (Check out the surveys we conducted in 2013, 2014 & 2015). The objective had been to take the pulse of the SEO community and also to enlighten our readers about the key developments happening in the SEO landscape. Expert opinions are important because they help the industry to speculate less and strategize better for the future.
Did you read part I of this article? If no, I would recommend you to read part I before proceeding - SEO: Redefining Theory, Policy and Practice (Part I)
Note: It's a very important and relevant article that every SEO should read but, please note the following: This is a very long theoretical article which connects the past, present and the future of SEO and raises important questions for the SEO community to ponder.
The iMarketing Cafe has come out with an SEO survey for the third year in a row with an objective to take the pulse of the SEO community. The survey was recently conducted on Twitter and more than 300 SEO experts around the world were contacted and were requested to tell us what they thought was the one big change that could possibily happen in the SEO landscape in 2016. Interestingly, few answers are similar and some are very different - you'll find some interesting responses below. Read on.
The iMarketing Cafe has come out with an SEO survey for the third year in a row with an objective to take the pulse of the SEO community. You can read the Survey report here.
As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one 'RankBrain' and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry.
In 2013, The iMarketing Café team did an SEO survey that literally grabbed the attention of the SEO community. The objective was to take the pulse of the SEO community at a time when drastic changes were happening in the SEO world.
Twitter is one of the few platforms where SEO community remains highly active. You can even find notable SEO celebrities on Twitter (who usually don’t interact with people on other platforms) and interact with them. You can get tips, guidance and opinions from the experts instantly. Overall, Twittering is fun.
Why did we do this survey? As Google tightened the screws on SEOs lately by specifically targeting what used to be one the most important parts of SEO process, i.e. link building, we wanted to take the pulse of the SEO community.