Kavin Paulson
The Big Bang Changes in the Non-Google Search Landscape: What You Need to Know. For a long time now, many of us in the SEO community have been saying this on various platforms that it’s time SEOs started looking at search beyond Google as search happens on various platforms like other search engines, app stores, e-commerce platforms like Amazon, chatbots and social networks and more. […]
Published on September 2, 2024
Though it’s not a surprising thing for a world famous celebrity like Richard Branson to have millions of fans and followers on his social profiles, there are a few X factors beyond his celebrity status that make his profiles so interesting, lively and motivating and noticeably drive high levels of social engagement. Read more.
Kavin Paulson
Key SEO Trends: Connecting the Dots from the past to the Present. Connecting the Dots from the Past In 2016, 8 years ago, I argued in one of my articles titled ‘SEO: Redefining Theory, Policy & Practice’ that the definitions of SEO (at that point in time) were too narrow and were not broad enough to capture the essence of the ‘evolving and holistic’ nature […]
Published on August 26, 2024
Kavin Paulson
Every year we see major publishers to smaller ones publishing SEO trends predicted by the industry veterans and thought leaders in the industry. We read those articles that predict the future course of SEO with all seriousness because expert opinions matter, we take inputs from them and put them to use while developing or adapting our SEO strategy for the future.
Published on March 25, 2018
Though viral marketing is not a new concept, the arrival of social media has definitely added a new dimension to it. Unlike pre-social media era, viral marketing has become much more practical and implementable and the reach and effects of a typical viral marketing campaign today are simply incomparable."
Kavin Paulson
Since 2013, we had been doing SEO surveys annually (Check out the surveys we conducted in 2013, 2014 & 2015). The objective had been to take the pulse of the SEO community and also to enlighten our readers about the key developments happening in the SEO landscape. Expert opinions are important because they help the industry to speculate less and strategize better for the future.
Published on December 8, 2016
Kavin Paulson
Did you read part I of this article? If no, I would recommend you to read part I before proceeding - SEO: Redefining Theory, Policy and Practice (Part I)
Published on March 21, 2016
Kavin Paulson
Note: It's a very important and relevant article that every SEO should read but, please note the following: This is a very long theoretical article which connects the past, present and the future of SEO and raises important questions for the SEO community to ponder.
Published on March 21, 2016
The iMarketing Cafe Team
The iMarketing Cafe has come out with an SEO survey for the third year in a row with an objective to take the pulse of the SEO community. The survey was recently conducted on Twitter and more than 300 SEO experts around the world were contacted and were requested to tell us what they thought was the one big change that could possibily happen in the SEO landscape in 2016. Interestingly, few answers are similar and some are very different - you'll find some interesting responses below. Read on.
Published on November 16, 2015
The iMarketing Cafe Team
The iMarketing Cafe has come out with an SEO survey for the third year in a row with an objective to take the pulse of the SEO community. You can read the Survey report here.
Published on November 16, 2015
Kavin Paulson
As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one 'RankBrain' and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry.
Published on November 2, 2015
The iMarketing Cafe Team
In 2013, The iMarketing Café team did an SEO survey that literally grabbed the attention of the SEO community. The objective was to take the pulse of the SEO community at a time when drastic changes were happening in the SEO world.
Published on October 21, 2014