
2021 has both been a challenging and interesting year for digital marketers, especially within the sphere of social media marketing. All estimates had earlier predicted that SMM will grow further as we progress through the 21st century but no one had predicted the impact of the coronavirus pandemic. The YOY growth of the number of social media users by end of July 2020 was over 10%. The pandemic caused 3.96 billion people to come active on social media worldwide, spending an average of 2 hours daily. Read on.