Kanika Gautam
2021 has both been a challenging and interesting year for digital marketers, especially within the sphere of social media marketing. All estimates had earlier predicted that SMM will grow further as we progress through the 21st century but no one had predicted the impact of the coronavirus pandemic. The YOY growth of the number of social media users by end of July 2020 was over 10%. The pandemic caused 3.96 billion people to come active on social media worldwide, spending an average of 2 hours daily. Read on.
Published on October 24, 2021
Though it’s not a surprising thing for a world famous celebrity like Richard Branson to have millions of fans and followers on his social profiles, there are a few X factors beyond his celebrity status that make his profiles so interesting, lively and motivating and noticeably drive high levels of social engagement. Read more.
Kavin Paulson
Social media has been amazingly effective for personal branding. If you aspire to become a thought leader in your field or if you are an author, consultant or a professional service provider – personal branding is very important to achieve high personal growth because the market place is crowded. If you cannot stand apart, you can never achieve high growth – you’ll remain average.
Published on May 18, 2017
The iMarketing Cafe Team
Are you passionate about social media? Are you someone who keeps tabs on social media trends? Do you strive to learn something new about social media every day? Do you dream of becoming a social media thought leader someday? If yes, then this awesome list of social media experts is for you. They are some of the most sought after social media thought leaders in the world.
Published on September 18, 2014
Though viral marketing is not a new concept, the arrival of social media has definitely added a new dimension to it. Unlike pre-social media era, viral marketing has become much more practical and implementable and the reach and effects of a typical viral marketing campaign today are simply incomparable."
Kavin Paulson
They are some of the most sought after social media thought leaders in the world. They are widely-recognized and are greatly influential on social media. We thought it would be fun to test their intelligence ;) and ofcourse, we knew that the views and insights shared by these experts would be useful to our readers.
Published on June 9, 2014
Kavin Paulson
Should CEO be the public face of the company? The answer is yes. World famous former CEOs Henry Ford, Steve Jobs, Bill Gates and Jack Welch had all been the face of their respective companies. People recognized them and that immensely helped them to add value to the companies they led.
Published on May 29, 2013
Kavin Paulson
Facebook – ‘the social network of the century’ as I always put it, has seen phenomenal growth since its inception despite facing tough competition over the years. In the mean time couple of social platforms have risen and fallen, many attempts have been made till date. Nothing could hinder the growth of this social networking giant, not even Google+ which many expected will finish Facebook.
Published on November 12, 2012
Kavin Paulson
I wrote a post long back in 2010 about social media, quite a long post discussing the growing popularity of social media and how it’s not a fad or hype. The post also discusses the potential of social media as a marketing tool. Since then the popularity of social platforms has grown tremendously and continues to, and the growth rate of user base has been phenomenal. Read more.
Published on August 24, 2012
Kavin Paulson
Well, Business is marketing, as the business gets more and more challenging in today's global world and dynamic markets, marketing is also becoming more complex, the process called marketing has been changing, getting new dimensions and the process is becoming more challenging than ever before. Marketing is challenging, so is promotion, an important ‘p' of the marketing mix. Read more.
Published on August 22, 2012