Digital Marketing

Latest Posts
Online Shopping
Ipshita Guha Ipshita Guha

Etsy, Amazon Handmade or your Brand Website – The Best Way to Promote a New Arts and Craft Business Online

Digital Marketing

The choice to sell on Etsy, Amazon Handmade, or through your Brand Website is a strategic one and not to be taken lightly. Both have strong potential. But either choice will affect your business in a different way and the paths to growth won’t be the same. This post will take one critical decision off your plate and enable you to concentrate on growing your business. Read on.

Online Shopping
Published on November 29, 2021

Social Media The Richard Branson Way

Though it’s not a surprising thing for a world famous celebrity like Richard Branson to have millions of fans and followers on his social profiles, there are a few X factors beyond his celebrity status that make his profiles so interesting, lively and motivating and noticeably drive high levels of social engagement. Read more.

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Ideas
Ipshita Guha Ipshita Guha

7 Workable Digital Marketing Ideas to Grow your Manufacturing SMB

Digital Marketing

Buying behavior does not necessarily change for B2B or B2C. The need to seek information, and evaluate alternatives is the same. Here lies the incredible opportunity for manufacturing sector SMBs like yours to connect with the enlightened and involved group of buyers, engage with them online and watch your revenues swell. Check out these 7 workable digital marketing ideas that you can put into action today.

Ideas
Published on October 18, 2021
Customer Experience
Kavin Paulson Kavin Paulson

Customer Experience (CX) – Understanding the On-going Marketing Paradigm Shift.

Digital Marketing

As per the survey, only 10% of responding companies regard themselves as very advanced at CX. If you are a CEO of a company, business owner or a marketer, this is the time to think about CX seriously and make steps to ensure that your company or business kick-starts CX initiatives NOW.  This is a golden period for those early movers. Read on.

Customer Experience
Published on September 6, 2021

Go Viral! The Tipping Point Theory.

Though viral marketing is not a new concept, the arrival of social media has definitely added a new dimension to it. Unlike pre-social media era, viral marketing has become much more practical and implementable and the reach and effects of a typical viral marketing campaign today are simply incomparable."

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Influencer Marketing
Shane Barker Shane Barker

How Marketers Can Overcome These Influencer Marketing Challenges

Digital Marketing

Influencer marketing shows no signs of slowing down. In fact, nearly 40% of marketers have shown interest in increasing their budgets for influencer marketing.Businesses use influencer marketing to increase their reach, brand awareness, engagement, and sales.

Influencer Marketing
Published on November 26, 2018
Gen-zers Marketing
Jolina Landicho Jolina Landicho

How to redefine your marketing strategies in a world dominated by Gen-Zers

Digital Marketing

Gone are the days when marketing strategies revolve around the buying habits and behaviors of millennials. Today, there’s a new generation entering the workforce, dramatically changing the market and how brands should strategize their next move to win in their respective industries.

Gen-zers Marketing
Published on August 21, 2018
Colors
Niraj Ranjan Rout Niraj Ranjan Rout

10 ways to get your creative juices flowing

Digital Marketing

Have you had one of those days where no matter how much you think you just can’t come up with a single idea? I sure did! Although there isn’t much scientific explanation for mental blocks, it does happen to all of us. May be it is due to lack of inspiration or due to not-so motivating results, or due to mental exhaustion, whatever the reasons are - it is important for us to get out of this block and get our creative juices flowing.

Colors
Published on April 12, 2016
Mc Donalds Logo On Road
Niraj Ranjan Rout Niraj Ranjan Rout

Unconventional tips to market a small business/startup better

Digital Marketing

Many of us think that marketing is a pretty mechanical job - build a product, look up for best practices online, throw a bright spotlight on the proposition, and done. If only it were that simple! Personally, in my attempt to market Hiver, I made a few not-so-obvious discoveries. Not everything they teach you at business schools can be put to good use - the hard truth that very few like to talk about.

Mc Donalds Logo On Road
Published on November 9, 2015
Image implies Viral Marketing
Kavin Paulson Kavin Paulson

Go Viral! The Tipping Point Theory

Digital Marketing

From a marketer’s point of view, do you know what the most fascinating part of social media is? It is their capacity to make content go viral and reach thousands or even millions within no time. As a marketer, I have always been curious about social media because of three key reasons:

Image implies Viral Marketing
Published on March 24, 2014
Mr. Moz and Rand Fishkin
Kavin Paulson Kavin Paulson

Online Rebranding Exercise: SEOMoz Case Study

Digital Marketing

Rebranding is not a piece of cake. The process involves proper planning and execution at every stage and it carries high risks. Rebranding is though an expensive and risky exercise, if done right it can take your brand to new heights. Sometimes, rebranding becomes inevitable. It might be due to a reputation crisis or due to changing market situation or competition.

Mr. Moz and Rand Fishkin
Published on September 5, 2013