Ipshita Guha
INTRODUCTION Music is an integral part of our lives. The evolution of digital tools and apps has enabled us to embed music in an engaging way to make our primary offering psychologically stimulating for the audience (=motivating them to act favorably). The digital gurus tout this as the age of the digital economy. Let us look around us and mull. Your yoga practice video has […]
Published on March 18, 2022
Though it’s not a surprising thing for a world famous celebrity like Richard Branson to have millions of fans and followers on his social profiles, there are a few X factors beyond his celebrity status that make his profiles so interesting, lively and motivating and noticeably drive high levels of social engagement. Read more.
Ipshita Guha
The choice to sell on Etsy, Amazon Handmade, or through your Brand Website is a strategic one and not to be taken lightly. Both have strong potential. But either choice will affect your business in a different way and the paths to growth won’t be the same. This post will take one critical decision off your plate and enable you to concentrate on growing your business. Read on.
Published on November 29, 2021
Ipshita Guha
Buying behavior does not necessarily change for B2B or B2C. The need to seek information, and evaluate alternatives is the same. Here lies the incredible opportunity for manufacturing sector SMBs like yours to connect with the enlightened and involved group of buyers, engage with them online and watch your revenues swell. Check out these 7 workable digital marketing ideas that you can put into action today.
Published on October 18, 2021
Though viral marketing is not a new concept, the arrival of social media has definitely added a new dimension to it. Unlike pre-social media era, viral marketing has become much more practical and implementable and the reach and effects of a typical viral marketing campaign today are simply incomparable."
Kavin Paulson
As per the survey, only 10% of responding companies regard themselves as very advanced at CX. If you are a CEO of a company, business owner or a marketer, this is the time to think about CX seriously and make steps to ensure that your company or business kick-starts CX initiatives NOW. This is a golden period for those early movers. Read on.
Published on September 6, 2021
Shane Barker
Influencer marketing shows no signs of slowing down. In fact, nearly 40% of marketers have shown interest in increasing their budgets for influencer marketing.Businesses use influencer marketing to increase their reach, brand awareness, engagement, and sales.
Published on November 26, 2018
Jolina Landicho
Gone are the days when marketing strategies revolve around the buying habits and behaviors of millennials. Today, there’s a new generation entering the workforce, dramatically changing the market and how brands should strategize their next move to win in their respective industries.
Published on August 21, 2018
Niraj Ranjan Rout
Have you had one of those days where no matter how much you think you just can’t come up with a single idea? I sure did! Although there isn’t much scientific explanation for mental blocks, it does happen to all of us. May be it is due to lack of inspiration or due to not-so motivating results, or due to mental exhaustion, whatever the reasons are - it is important for us to get out of this block and get our creative juices flowing.
Published on April 12, 2016
Niraj Ranjan Rout
Many of us think that marketing is a pretty mechanical job - build a product, look up for best practices online, throw a bright spotlight on the proposition, and done. If only it were that simple! Personally, in my attempt to market Hiver, I made a few not-so-obvious discoveries. Not everything they teach you at business schools can be put to good use - the hard truth that very few like to talk about.
Published on November 9, 2015
Kavin Paulson
From a marketer’s point of view, do you know what the most fascinating part of social media is? It is their capacity to make content go viral and reach thousands or even millions within no time. As a marketer, I have always been curious about social media because of three key reasons:
Published on March 24, 2014
Kavin Paulson
Rebranding is not a piece of cake. The process involves proper planning and execution at every stage and it carries high risks. Rebranding is though an expensive and risky exercise, if done right it can take your brand to new heights. Sometimes, rebranding becomes inevitable. It might be due to a reputation crisis or due to changing market situation or competition.
Published on September 5, 2013