Kavin Paulson

Editor and Founder

Howdy Associate! You are the most important part of this Digital Marketing Community as you are the reason for our existence. Thanks for your visit.

I’m a Digital Marketing Consultant who has been a part of this industry for the past 10 years and I’ve been fortunate enough to gain hands on experience working on multiple projects of various brands and have worked with some of the best digital marketers out there in the industry. Apart from working on digital marketing projects and handling clients, I do read, analyze and write about all things digital.

I welcome you to the community and invite you to be a part of it. Hope you like what we do here at The iMarketing Café. Your valuable suggestions and feedback is always welcome. Stay tuned!

Kavin Paulson

Editorials
Dan Petrovic, SEO Consultant
Kavin PaulsonKavin Paulson

Interview: In Conversation with Dan Petrovic, Managing Director of DEJAN Marketing

Interviews

Dan Petrovic is widely-known search marketer, web author, event speaker and the managing director of DEJAN Marketing, an Australia-based search marketing company. Dan is also an adjunct professor at Griffith University, Australia and a chairman of the Industry Advisory Board for the Department of Marketing.

Dan Petrovic, SEO Consultant
Published on June 6, 2016
Brian Patterson, ORM Consultant
Kavin PaulsonKavin Paulson

10 ORM Questions Answered by ORM Expert Brian Patterson

ORM

Brian Patterson is a widely-known Online Reputation Management Consultant, Author and Speaker. He is also the co-founder of GoFishDigital, a Washington DC-based Online Branding Firm. Brian has helped individuals and firms protect their brand reputation and also resolve complex ORM issues.

Brian Patterson, ORM Consultant
Published on April 19, 2016

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Image implies Artificial Intelligence
Kavin PaulsonKavin Paulson

SEO: Redefining Theory, Policy and Practice ( Part II )

SEO

Did you read part I of this article? If no, I would recommend you to read part I before proceeding - SEO: Redefining Theory, Policy and Practice (Part I)

Image implies Artificial Intelligence
Published on March 21, 2016
Image Implies Machine Learning
Kavin PaulsonKavin Paulson

SEO: Redefining Theory, Policy and Practice ( Part I )

SEO

Note: It's a very important and relevant article that every SEO should read but, please note the following: This is a very long theoretical article which connects the past, present and the future of SEO and raises important questions for the SEO community to ponder.

Image Implies Machine Learning
Published on March 21, 2016
Ian Lurie, SEO Consultant
Kavin PaulsonKavin Paulson

Interview: In Conversation with Ian Lurie, Founder of Portent, a Digital Marketing Agency

Interviews

Ian Lurie is the CEO and Founder of one of the oldest Internet marketing agencies in USA, Portent , which was launced in 1995. The veteran Internet marketer, who has 20+ years of experience, has spoken at conferences around the world including SearchLove, MozCon, SIC and ad Tech.

Ian Lurie, SEO Consultant
Published on January 19, 2016
CEO of MobileMonkey
Kavin PaulsonKavin Paulson

Interview: In Conversation with Larry Kim, Founder of WordStream, an Internet Marketing Software Firm.

Interviews

Larry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing approximately a half-Billion in annual ad spend across over ten thousand customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a top contributor for leading industry publications including Inc. Magazine, Social Media Examiner, Search Engine Land and Social Media Today.

CEO of MobileMonkey
Published on December 7, 2015
Bill Slawski, SEO Expert
Kavin PaulsonKavin Paulson

9 Futuristic SEO Questions Answered by Top SEO Experts

SEO

As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one 'RankBrain' and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry.

Bill Slawski, SEO Expert
Published on November 2, 2015
Niraj Ranjan Rout, CEO of HiverHQ
Kavin PaulsonKavin Paulson

A Chat with Niraj Ranjan Rout, Co-founder of Hiver

Interviews

In the fast-paced world of business, employee productivity is essential for business growth and one of the ways to boost productivity is to give them access to right tools/software. Niraj and Nitesh brought into existence one such tool that, they claim, can help facilitate team work and greatly impact productivity.

Niraj Ranjan Rout, CEO of HiverHQ
Published on October 26, 2015
Brian Carter, Marketing Consultant
Kavin PaulsonKavin Paulson

Interview: In Conversation with Brian Carter, Bestselling Author and CEO of The Brian Carter Group

Interviews

Brian Carter is a bestselling author, keynote speaker and a widely known and recognized Digital Marketing Consultant. He is the CEO of The Brian Carter Group, a boutique digital marketing agency.

Brian Carter, Marketing Consultant
Published on October 5, 2015
Purple Cow
Kavin PaulsonKavin Paulson

Small Businesses, Content Marketing Struggles and the Purple Cow Formula

Content

If you are a small business owner or a small business marketer who was a content marketing enthusiast but lost interest as it didn’t deliver results, then this is a must-read article. As you may know content marketing, atleast in theory, helps creating brand awareness and visibility. It helps you build a brand image and trust.

Purple Cow
Published on April 14, 2015