Kavin Paulson
Kavin Paulson
Social media has been amazingly effective for personal branding. If you aspire to become a thought leader in your field or if you are an author, consultant or a professional service provider – personal branding is very important to achieve high personal growth because the market place is crowded. If you cannot stand apart, you can never achieve high growth – you’ll remain average.
Published on May 18, 2017
Kavin Paulson
Since 2013, we had been doing SEO surveys annually (Check out the surveys we conducted in 2013, 2014 & 2015). The objective had been to take the pulse of the SEO community and also to enlighten our readers about the key developments happening in the SEO landscape. Expert opinions are important because they help the industry to speculate less and strategize better for the future.
Published on December 8, 2016
As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one ‘RankBrain’ and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry. Here are some valuable insights/opinions from some of the best SEO minds in the world. Read more
Kavin Paulson
Andrew Shotland is one of the top local search consultants in the world. He is the CEO and Founder of LocalSEOGuide, a boutique SEO agency that offers SEO, search engine advertising, website strategy and local search consulting with a specialty in yellow pages and local directories SEO. He is also the editor of the popular Local SEO Guide Blog.
Published on October 19, 2016
Kavin Paulson
Live video streaming has recently become a rage across the world like never before – thanks to periscope for generating interest in live video streaming among the general public – earlier live streaming platforms ( mostly paid ) had been used by only specific groups for business meetings or events.
Published on August 19, 2016
Kavin Paulson
Dan Petrovic is widely-known search marketer, web author, event speaker and the managing director of DEJAN Marketing, an Australia-based search marketing company. Dan is also an adjunct professor at Griffith University, Australia and a chairman of the Industry Advisory Board for the Department of Marketing.
Published on June 6, 2016
Kavin Paulson
Brian Patterson is a widely-known Online Reputation Management Consultant, Author and Speaker. He is also the co-founder of GoFishDigital, a Washington DC-based Online Branding Firm. Brian has helped individuals and firms protect their brand reputation and also resolve complex ORM issues.
Published on April 19, 2016
Kavin Paulson
Did you read part I of this article? If no, I would recommend you to read part I before proceeding - SEO: Redefining Theory, Policy and Practice (Part I)
Published on March 21, 2016
Kavin Paulson
Note: It's a very important and relevant article that every SEO should read but, please note the following: This is a very long theoretical article which connects the past, present and the future of SEO and raises important questions for the SEO community to ponder.
Published on March 21, 2016
Kavin Paulson
Ian Lurie is the CEO and Founder of one of the oldest Internet marketing agencies in USA, Portent , which was launced in 1995. The veteran Internet marketer, who has 20+ years of experience, has spoken at conferences around the world including SearchLove, MozCon, SIC and ad Tech.
Published on January 19, 2016
Kavin Paulson
Larry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing approximately a half-Billion in annual ad spend across over ten thousand customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a top contributor for leading industry publications including Inc. Magazine, Social Media Examiner, Search Engine Land and Social Media Today.
Published on December 7, 2015