Kavin Paulson

Editor and Founder

Kavin Paulson is the editor and founder of TheiMarketingCafe.com, a digital marketing community blog. With 14 years of hands-on experience in digital marketing, Kavin specializes in Search Marketing (SEO and Paid Search) and Content.

His areas of expertise and experience span SEO, SEM/Google Ads, Content, Analytics and GTM, ASO, GMB Management, YouTube SEO/Advertising, ORM, Digital PR, Content Marketing, Content Development, UX/CRO, Landing Page Optimization, Social Media, and Blogging.

Kavin has over a decade of rich leadership experience, during which he has led teams, managed diverse digital projects, and consulted with clients across various industries and markets.

Notable clients he has worked with include, but are not limited to, Deloitte, Reckitt, Bosch L.O.S., Popeyes, Bajaj Capital, Philips, Hyundai, Kia, Maxicare, Direct Asia, C&C, Norton, Viatris, Canon Snapshot, Merino Services, and more.

In addition to working on projects and managing clients, he also reads, analyzes, and writes about all things digital.

"I welcome you to the community and invite you to be a part of it. Hope you like what we do here at The iMarketing Café. Your valuable suggestions and feedback is always welcome. Stay tuned!" - Kavin

Kavin Paulson

Editorials
Barry Schwartz, Founder of Search Engine Roundtable
Kavin PaulsonKavin Paulson

SEO in 2017 – 10 Highly Relevant Questions Answered by Top SEO Experts.

SEO

Since 2013, we had been doing SEO surveys annually (Check out the surveys we conducted in 2013, 2014 & 2015). The objective had been to take the pulse of the SEO community and also to enlighten our readers about the key developments happening in the SEO landscape. Expert opinions are important because they help the industry to speculate less and strategize better for the future.

Barry Schwartz, Founder of Search Engine Roundtable
Published on December 8, 2016
Andrew Shotland, Founder of LocalSEOGuide
Kavin PaulsonKavin Paulson

Interview: In Conversation with Andrew Shotland, Founder and CEO of Local SEO Guide Inc.

Interviews

Andrew Shotland is one of the top local search consultants in the world. He is the CEO and Founder of LocalSEOGuide, a boutique SEO agency that offers SEO, search engine advertising, website strategy and local search consulting with a specialty in yellow pages and local directories SEO. He is also the editor of the popular Local SEO Guide Blog.

Andrew Shotland, Founder of LocalSEOGuide
Published on October 19, 2016

9 Futuristic SEO Questions Answered by Top SEO Experts

As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one ‘RankBrain’ and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry. Here are some valuable insights/opinions from some of the best SEO minds in the world. Read more

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Live Show Crowd
Kavin PaulsonKavin Paulson

13 Ways Small Businesses Can Leverage Live Video Platforms for Business Growth

Video

Live video streaming has recently become a rage across the world like never before – thanks to periscope for generating interest in live video streaming among the general public – earlier live streaming platforms ( mostly paid ) had been used by only specific groups for business meetings or events.

Live Show Crowd
Published on August 19, 2016
Dan Petrovic, SEO Consultant
Kavin PaulsonKavin Paulson

Interview: In Conversation with Dan Petrovic, Managing Director of DEJAN Marketing

Interviews

Dan Petrovic is widely-known search marketer, web author, event speaker and the managing director of DEJAN Marketing, an Australia-based search marketing company. Dan is also an adjunct professor at Griffith University, Australia and a chairman of the Industry Advisory Board for the Department of Marketing.

Dan Petrovic, SEO Consultant
Published on June 6, 2016
Brian Patterson, ORM Consultant
Kavin PaulsonKavin Paulson

10 ORM Questions Answered by ORM Expert Brian Patterson

ORM

Brian Patterson is a widely-known Online Reputation Management Consultant, Author and Speaker. He is also the co-founder of GoFishDigital, a Washington DC-based Online Branding Firm. Brian has helped individuals and firms protect their brand reputation and also resolve complex ORM issues.

Brian Patterson, ORM Consultant
Published on April 19, 2016
Image implies Artificial Intelligence
Kavin PaulsonKavin Paulson

SEO: Redefining Theory, Policy and Practice ( Part II )

SEO

Did you read part I of this article? If no, I would recommend you to read part I before proceeding - SEO: Redefining Theory, Policy and Practice (Part I)

Image implies Artificial Intelligence
Published on March 21, 2016
Image Implies Machine Learning
Kavin PaulsonKavin Paulson

SEO: Redefining Theory, Policy and Practice ( Part I )

SEO

Note: It's a very important and relevant article that every SEO should read but, please note the following: This is a very long theoretical article which connects the past, present and the future of SEO and raises important questions for the SEO community to ponder.

Image Implies Machine Learning
Published on March 21, 2016
Ian Lurie, SEO Consultant
Kavin PaulsonKavin Paulson

Interview: In Conversation with Ian Lurie, Founder of Portent, a Digital Marketing Agency

Interviews

Ian Lurie is the CEO and Founder of one of the oldest Internet marketing agencies in USA, Portent , which was launced in 1995. The veteran Internet marketer, who has 20+ years of experience, has spoken at conferences around the world including SearchLove, MozCon, SIC and ad Tech.

Ian Lurie, SEO Consultant
Published on January 19, 2016
CEO of MobileMonkey
Kavin PaulsonKavin Paulson

Interview: In Conversation with Larry Kim, Founder of WordStream, an Internet Marketing Software Firm.

Interviews

Larry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing approximately a half-Billion in annual ad spend across over ten thousand customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a top contributor for leading industry publications including Inc. Magazine, Social Media Examiner, Search Engine Land and Social Media Today.

CEO of MobileMonkey
Published on December 7, 2015
Bill Slawski, SEO Expert
Kavin PaulsonKavin Paulson

9 Futuristic SEO Questions Answered by Top SEO Experts

SEO

As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one 'RankBrain' and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry.

Bill Slawski, SEO Expert
Published on November 2, 2015