Kavin Paulson

Editor and Founder

Howdy Associate! You are the most important part of this Digital Marketing Community as you are the reason for our existence. Thanks for your visit.

I’m a Digital Marketing Consultant who has been a part of this industry for the past 10 years and I’ve been fortunate enough to gain hands on experience working on multiple projects of various brands and have worked with some of the best digital marketers out there in the industry. Apart from working on digital marketing projects and handling clients, I do read, analyze and write about all things digital.

I welcome you to the community and invite you to be a part of it. Hope you like what we do here at The iMarketing Café. Your valuable suggestions and feedback is always welcome. Stay tuned!

Kavin Paulson

Editorials
Michael Martinez SEO Expert
Kavin PaulsonKavin Paulson

Interview: In Conversation with SEO Veteran Michael Martinez

Interviews

Michael Martinez is undoubtedly one of the finest SEO minds in the world. He has immensely contributed to SEO research over the years and few of his contributions have been far-reaching. Michael started building and promoting websites in 1996 and took interest in SEO later in 1998. Being one of the pioneers in the SEO industry, he has served as a moderator in several SEO forums.

Michael Martinez SEO Expert
Published on December 18, 2014
Gabriella Sannino, International SEO Consultant
Kavin PaulsonKavin Paulson

Interview: In Conversation with International SEO Consultant, Gabriella Sannino

Interviews

Gabriella Sannino is a widely-recognized International SEO consultant. She is the managing partner at Level343, an organic SEO and copywriting company based in San Francisco, California. Gabriella is also the SEO director at Indelible Branding, an Integrated Marketing agency. She has 20+ years of marketing experience and works closely with several agencies as SEO consultant.

Gabriella Sannino, International SEO Consultant
Published on July 2, 2014

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Chris Brogan, Digital Marketing Thought Leader
Kavin PaulsonKavin Paulson

21 Interesting Social Media Questions Answered by Top Social media Experts

Social Media

They are some of the most sought after social media thought leaders in the world. They are widely-recognized and are greatly influential on social media. We thought it would be fun to test their intelligence ;) and ofcourse, we knew that the views and insights shared by these experts would be useful to our readers.

Chris Brogan, Digital Marketing Thought Leader
Published on June 9, 2014
Jill Whalen, SEO Expert
Kavin PaulsonKavin Paulson

Interview: In Conversation with Jill Whalen, the Queen of SEO

Interviews

As most of you know, Jill Whalen has been a voice in the SEO industry for more than 18 years. She started practicing SEO in 1993-94, even before the term ‘SEO’ was around. The 20 year long outstanding career came to an end with the announcement of her decision to quit SEO a few months ago. The news rocked the SEO industry and sparked discussions in various SEO communities.

Jill Whalen, SEO Expert
Published on May 1, 2014
Image implies Viral Marketing
Kavin PaulsonKavin Paulson

Go Viral! The Tipping Point Theory

Digital Marketing

From a marketer’s point of view, do you know what the most fascinating part of social media is? It is their capacity to make content go viral and reach thousands or even millions within no time. As a marketer, I have always been curious about social media because of three key reasons:

Image implies Viral Marketing
Published on March 24, 2014
Google Logo
Kavin PaulsonKavin Paulson

5 Google Updates that Rocked the SEO World

SEO

If you are some one who seriously follows web related news, you must have come across the term ‘user experience’ many times. From mobile companies to mobile users, online gaming companies to social networks, website owners to web designers, ecommerce owners to online shoppers, everyone talks about user experience. Can Google lag behind when it comes to user experience, which is one the most important requirements of online user? Read more.

Google Logo
Published on September 27, 2012
Social Media Formula
Kavin PaulsonKavin Paulson

Social Media Marketing: Approach That Makes the Difference

Social Media

I wrote a post long back in 2010 about social media, quite a long post discussing the growing popularity of social media and how it’s not a fad or hype. The post also discusses the potential of social media as a marketing tool. Since then the popularity of social platforms has grown tremendously and continues to, and the growth rate of user base has been phenomenal. Read more.

Social Media Formula
Published on August 24, 2012
Social Media Icons
Kavin PaulsonKavin Paulson

Is Social Media a Revolution or Hype?

Social Media

Well, Business is marketing, as the business gets more and more challenging in today's global world and dynamic markets, marketing is also becoming more complex, the process called marketing has been changing, getting new dimensions and the process is becoming more challenging than ever before. Marketing is challenging, so is promotion, an important ‘p' of the marketing mix. Read more.

Social Media Icons
Published on August 22, 2012
Google Logo
Kavin PaulsonKavin Paulson

Google’s War against Spam – SEO Best Practices, Survival Strategies and Insights

SEO

Google wages war against spam; its continuous effort towards better user experience is evident from the number of updates and tweaks that it has been carrying out for the last couple of years. Let’s discuss some of the important SEO issues, best practices, ways to survive and some insights.

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Published on July 29, 2012