Kavin Paulson

Editor and Founder

Kavin is a seasoned digital marketer with more than 10 years of hands-on experience handling multiple projects of various clients from different industries. A decade-long career in digital marketing has helped him gain diverse skill sets, rich experience and in-depth knowledge of how things work in the digital ecosystem.

As a digital marketing consultant over a period of 10+ years, he has led many digital marketing campaigns to achieve set objectives and have delivered impressive results.

Apart from working on digital marketing projects and handling clients, he does read, analyze and write about all things digital.

"I welcome you to the community and invite you to be a part of it. Hope you like what we do here at The iMarketing Café. Your valuable suggestions and feedback is always welcome. Stay tuned!" - Kavin

Kavin Paulson

Editorials
Purple Cow
Kavin PaulsonKavin Paulson

Small Businesses, Content Marketing Struggles and the Purple Cow Formula

Content

If you are a small business owner or a small business marketer who was a content marketing enthusiast but lost interest as it didn’t deliver results, then this is a must-read article. As you may know content marketing, atleast in theory, helps creating brand awareness and visibility. It helps you build a brand image and trust.

Purple Cow
Published on April 14, 2015
Michael Martinez SEO Expert
Kavin PaulsonKavin Paulson

Interview: In Conversation with SEO Veteran Michael Martinez

Interviews

Michael Martinez is undoubtedly one of the finest SEO minds in the world. He has immensely contributed to SEO research over the years and few of his contributions have been far-reaching. Michael started building and promoting websites in 1996 and took interest in SEO later in 1998. Being one of the pioneers in the SEO industry, he has served as a moderator in several SEO forums.

Michael Martinez SEO Expert
Published on December 18, 2014

9 Futuristic SEO Questions Answered by Top SEO Experts

As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one ‘RankBrain’ and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry. Here are some valuable insights/opinions from some of the best SEO minds in the world. Read more

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Gabriella Sannino, International SEO Consultant
Kavin PaulsonKavin Paulson

Interview: In Conversation with International SEO Consultant, Gabriella Sannino

Interviews

Gabriella Sannino is a widely-recognized International SEO consultant. She is the managing partner at Level343, an organic SEO and copywriting company based in San Francisco, California. Gabriella is also the SEO director at Indelible Branding, an Integrated Marketing agency. She has 20+ years of marketing experience and works closely with several agencies as SEO consultant.

Gabriella Sannino, International SEO Consultant
Published on July 2, 2014
Chris Brogan, Digital Marketing Thought Leader
Kavin PaulsonKavin Paulson

21 Interesting Social Media Questions Answered by Top Social media Experts

Social Media

They are some of the most sought after social media thought leaders in the world. They are widely-recognized and are greatly influential on social media. We thought it would be fun to test their intelligence ;) and ofcourse, we knew that the views and insights shared by these experts would be useful to our readers.

Chris Brogan, Digital Marketing Thought Leader
Published on June 9, 2014
Jill Whalen, SEO Expert
Kavin PaulsonKavin Paulson

Interview: In Conversation with Jill Whalen, the Queen of SEO

Interviews

As most of you know, Jill Whalen has been a voice in the SEO industry for more than 18 years. She started practicing SEO in 1993-94, even before the term ‘SEO’ was around. The 20 year long outstanding career came to an end with the announcement of her decision to quit SEO a few months ago. The news rocked the SEO industry and sparked discussions in various SEO communities.

Jill Whalen, SEO Expert
Published on May 1, 2014
Image implies Viral Marketing
Kavin PaulsonKavin Paulson

Go Viral! The Tipping Point Theory

Digital Marketing

From a marketer’s point of view, do you know what the most fascinating part of social media is? It is their capacity to make content go viral and reach thousands or even millions within no time. As a marketer, I have always been curious about social media because of three key reasons:

Image implies Viral Marketing
Published on March 24, 2014
Jill Whalen, SEO Expert
Kavin PaulsonKavin Paulson

SEO 2014: The Biggest SEO Survey of the Year

SEO

Why did we do this survey? As Google tightened the screws on SEOs lately by specifically targeting what used to be one the most important parts of SEO process, i.e. link building, we wanted to take the pulse of the SEO community.

Jill Whalen, SEO Expert
Published on November 10, 2013
Grant Simmons, Digital Marketing Consultant
Kavin PaulsonKavin Paulson

Interview with Grant Simmons, Director at The Search Agency

Interviews

It gives us great pleasure to feature our interview with Grant Simmons, a highly experienced online marketing specialist and director of SEO and Social media at The Search Agency, an integrated online marketing agency.

Grant Simmons, Digital Marketing Consultant
Published on November 10, 2013
Mr. Moz and Rand Fishkin
Kavin PaulsonKavin Paulson

Online Rebranding Exercise: SEOMoz Case Study

Digital Marketing

Rebranding is not a piece of cake. The process involves proper planning and execution at every stage and it carries high risks. Rebranding is though an expensive and risky exercise, if done right it can take your brand to new heights. Sometimes, rebranding becomes inevitable. It might be due to a reputation crisis or due to changing market situation or competition.

Mr. Moz and Rand Fishkin
Published on September 5, 2013
Jeet Banerjee, Entrepreneur
Kavin PaulsonKavin Paulson

Interview: In Conversation with Jeet Banerjee, the 20 year-old Passionate Entrepreneur

Interviews

He was born to be an entrepreneur. At the age of 9 he launched his first website known as PowerDunk. During his high school days, when kids his age used to have fun with their friends, he joined his father’s business and learnt the nuts and bolts of financials, billing, invoicing, collection of payments, project management, technical support and more.

Jeet Banerjee, Entrepreneur
Published on July 15, 2013