Kavin Paulson
Kavin Paulson
If you are a small business owner or a small business marketer who was a content marketing enthusiast but lost interest as it didn’t deliver results, then this is a must-read article. As you may know content marketing, atleast in theory, helps creating brand awareness and visibility. It helps you build a brand image and trust.
Published on April 14, 2015
Kavin Paulson
Michael Martinez is undoubtedly one of the finest SEO minds in the world. He has immensely contributed to SEO research over the years and few of his contributions have been far-reaching. Michael started building and promoting websites in 1996 and took interest in SEO later in 1998. Being one of the pioneers in the SEO industry, he has served as a moderator in several SEO forums.
Published on December 18, 2014
Kavin Paulson
Gabriella Sannino is a widely-recognized International SEO consultant. She is the managing partner at Level343, an organic SEO and copywriting company based in San Francisco, California. Gabriella is also the SEO director at Indelible Branding, an Integrated Marketing agency. She has 20+ years of marketing experience and works closely with several agencies as SEO consultant.
Published on July 2, 2014
Kavin Paulson
They are some of the most sought after social media thought leaders in the world. They are widely-recognized and are greatly influential on social media. We thought it would be fun to test their intelligence ;) and ofcourse, we knew that the views and insights shared by these experts would be useful to our readers.
Published on June 9, 2014
Kavin Paulson
As most of you know, Jill Whalen has been a voice in the SEO industry for more than 18 years. She started practicing SEO in 1993-94, even before the term ‘SEO’ was around. The 20 year long outstanding career came to an end with the announcement of her decision to quit SEO a few months ago. The news rocked the SEO industry and sparked discussions in various SEO communities.
Published on May 1, 2014
Kavin Paulson
From a marketer’s point of view, do you know what the most fascinating part of social media is? It is their capacity to make content go viral and reach thousands or even millions within no time. As a marketer, I have always been curious about social media because of three key reasons:
Published on March 24, 2014
Kavin Paulson
Why did we do this survey? As Google tightened the screws on SEOs lately by specifically targeting what used to be one the most important parts of SEO process, i.e. link building, we wanted to take the pulse of the SEO community.
Published on November 10, 2013
Kavin Paulson
It gives us great pleasure to feature our interview with Grant Simmons, a highly experienced online marketing specialist and director of SEO and Social media at The Search Agency, an integrated online marketing agency.
Published on November 10, 2013
Kavin Paulson
Rebranding is not a piece of cake. The process involves proper planning and execution at every stage and it carries high risks. Rebranding is though an expensive and risky exercise, if done right it can take your brand to new heights. Sometimes, rebranding becomes inevitable. It might be due to a reputation crisis or due to changing market situation or competition.
Published on September 5, 2013
Kavin Paulson
He was born to be an entrepreneur. At the age of 9 he launched his first website known as PowerDunk. During his high school days, when kids his age used to have fun with their friends, he joined his father’s business and learnt the nuts and bolts of financials, billing, invoicing, collection of payments, project management, technical support and more.
Published on July 15, 2013