Kavin Paulson

Editor and Founder

Kavin is a seasoned digital marketer with more than 10 years of hands-on experience handling multiple projects of various clients from different industries. A decade-long career in digital marketing has helped him gain diverse skill sets, rich experience and in-depth knowledge of how things work in the digital ecosystem.

As a digital marketing consultant over a period of 10+ years, he has led many digital marketing campaigns to achieve set objectives and have delivered impressive results.

Apart from working on digital marketing projects and handling clients, he does read, analyze and write about all things digital.

"I welcome you to the community and invite you to be a part of it. Hope you like what we do here at The iMarketing Café. Your valuable suggestions and feedback is always welcome. Stay tuned!" - Kavin

Kavin Paulson

Editorials
Richard Branson with a Young Female Pilot
Kavin PaulsonKavin Paulson

Social Media the Richard Branson Way

Social Media

Should CEO be the public face of the company? The answer is yes. World famous former CEOs Henry Ford, Steve Jobs, Bill Gates and Jack Welch had all been the face of their respective companies. People recognized them and that immensely helped them to add value to the companies they led.

Richard Branson with a Young Female Pilot
Published on May 29, 2013
Kavin PaulsonKavin Paulson

10 Fantastic Online Reputation Management Tools

ORM

The key to a successful online reputation management process is proactive monitoring because effectiveness of ORM process increases with timely responses and timely response is possible only when you have a proactive monitoring mechanism in place.

Published on February 12, 2013

9 Futuristic SEO Questions Answered by Top SEO Experts

As Google gets smarter day by day with path-breaking algorithim updates/changes that have been happening in the recent times including the latest one ‘RankBrain’ and as new technologies such as Physicalweb, IoT ( Internet of Things ), BLE ( Bluetooth Low Energy) are likely to disrupt the search landscape, uncertainty looms over the SEO industry. Here are some valuable insights/opinions from some of the best SEO minds in the world. Read more

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Don't Panic Button
Kavin PaulsonKavin Paulson

20 Practical Online Reputation Management Tips

ORM

Online Reputation Management is not an unfamiliar term to anyone from the Internet marketing Industry. As the bargaining power being given to the consumers through the Internet or more specifically the powerful social media platforms where they are in a better position to not only find information about products/services but also compare pricing, explore alternatives and access reviews written by other customers.

Don't Panic Button
Published on January 7, 2013
Kavin PaulsonKavin Paulson

Facebook Vs Pinterest: A Comparative Analysis

Social Media

Facebook – ‘the social network of the century’ as I always put it, has seen phenomenal growth since its inception despite facing tough competition over the years. In the mean time couple of social platforms have risen and fallen, many attempts have been made till date. Nothing could hinder the growth of this social networking giant, not even Google+ which many expected will finish Facebook.

Published on November 12, 2012
Google Logo
Kavin PaulsonKavin Paulson

5 Google Updates that Rocked the SEO World

SEO

If you are some one who seriously follows web related news, you must have come across the term ‘user experience’ many times. From mobile companies to mobile users, online gaming companies to social networks, website owners to web designers, ecommerce owners to online shoppers, everyone talks about user experience. Can Google lag behind when it comes to user experience, which is one the most important requirements of online user? Read more.

Google Logo
Published on September 27, 2012
Social Media Formula
Kavin PaulsonKavin Paulson

Social Media Marketing: Approach That Makes the Difference

Social Media

I wrote a post long back in 2010 about social media, quite a long post discussing the growing popularity of social media and how it’s not a fad or hype. The post also discusses the potential of social media as a marketing tool. Since then the popularity of social platforms has grown tremendously and continues to, and the growth rate of user base has been phenomenal. Read more.

Social Media Formula
Published on August 24, 2012
Social Media Icons
Kavin PaulsonKavin Paulson

Is Social Media a Revolution or Hype?

Social Media

Well, Business is marketing, as the business gets more and more challenging in today's global world and dynamic markets, marketing is also becoming more complex, the process called marketing has been changing, getting new dimensions and the process is becoming more challenging than ever before. Marketing is challenging, so is promotion, an important ‘p' of the marketing mix. Read more.

Social Media Icons
Published on August 22, 2012
Google Logo
Kavin PaulsonKavin Paulson

Google’s War against Spam – SEO Best Practices, Survival Strategies and Insights

SEO

Google wages war against spam; its continuous effort towards better user experience is evident from the number of updates and tweaks that it has been carrying out for the last couple of years. Let’s discuss some of the important SEO issues, best practices, ways to survive and some insights.

Google Logo
Published on July 29, 2012