
Brian Patterson is a widely-known Online Reputation Management Consultant, Author and Speaker. He is also the co-founder of GoFishDigital, a Washington DC-based Online Branding Firm. Brian has helped individuals and firms protect their brand reputation and also resolve complex ORM issues.
When I started my first business, I never understood the concept of a personal brand. I knew it was extremely important to brand my business, but I didn't go any further to brand myself.
The key to a successful online reputation management process is proactive monitoring because effectiveness of ORM process increases with timely responses and timely response is possible only when you have a proactive monitoring mechanism in place.
Online Reputation Management is not an unfamiliar term to anyone from the Internet marketing Industry. As the bargaining power being given to the consumers through the Internet or more specifically the powerful social media platforms where they are in a better position to not only find information about products/services but also compare pricing, explore alternatives and access reviews written by other customers.