8 Actionable Tips to Achieve E-Commerce Success

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Published on March 18, 2019

2017 was a relatively calm year, at least in terms of major Google algorithm updates.

In 2016, we saw the advent of Penguin 4.0, Possum, a major Mobile-Friendliness update, and big changes to AdWords, to name a few.

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2. Semantic Search

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords.

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  • Page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords
  • Nuances to the mechanics of semantic search
  • But ultimately what it means
  • For you is that an authoritative
  • Page that dives into one specific topic
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